RoboBoom
Going Direct· July 28, 2026· 58:56

#72 Rajat Bhageria: The Only Thing Keeping American Food Onshore Is Robot Labor

Rajat Bhageria, founder and CEO of Chef Robotics, joins Jordan on Going Direct to discuss food manufacturing, robot labor, and the path from factory assembly lines to more flexible commercial kitchens.

In this talk

  1. 5:12

    Labor shortages put production at risk

    Bhageria says food manufacturers struggle to staff every production line, leaving capacity and revenue unused. Overtime and shifting work among suppliers can keep shelves stocked for now, but he says cold, physically demanding jobs may become harder to fill over time. He sees robot staffing as a way to help keep food production onshore.

  2. 13:05

    Flexible robots for high-mix food assembly

    Many prepared meals and salads are still assembled by people scooping ingredients along conveyor belts. Traditional dispensers work well for a small set of high-volume products, but struggle with frequent recipe changes and large product ranges. Chef uses a robot arm, cameras, scales, and interchangeable utensils to portion and place varied ingredients.

  3. 20:11

    Specialized machines, shared intelligence

    Bhageria argues that factories need robots that perform a specific task exceptionally well, while homes may benefit from general-purpose robots that handle many different chores. He expects robot hardware to remain industry-specific: food systems must be washable and sanitary, while construction equipment must withstand heat and dust. General robotics models could provide a shared base, with companies adapting them to particular industries.

  4. 30:33

    Production data and a practical path to scale

    Chef uses real-world deployment data because food changes with its preparation, temperature, ingredients, and handling, making fine manipulation difficult to simulate. The company chose food manufacturing as its initial market because tasks are specialized and volumes are high; it has about 100 robots deployed and sells them through a service model. Bhageria says manufacturing deployments can build data and lower costs before expansion into lower-volume kitchens.

  5. 47:35

    Robotics could enable customized meals

    Today, Chef focuses on consistent portions and reducing over-serving rather than deciding what customers eat. Bhageria imagines lower-cost ghost kitchens using robots to make meals customized to individual preferences, with delivery completing the process. He says retailers sometimes produce food themselves and sometimes use contract manufacturers, depending on their needs.

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